Hey đź‘‹. I’m Matt.
I’m a Director of Product Management and product & growth leader focused on cloud platform engineering, internal developer platforms, observability, and experimentation-driven growth. I specialize in making complex systems delightfully simple for developers—navigating the messy middle between infrastructure, security, and business stakeholders to ship products with measurable impact.
How I can help: Leading product teams to scale AI-augmented developer experiences, design internal platform products, and improve how organizations build, ship, and operate software. Currently open to Director/Principal/Head roles in product, growth, and platform engineering.
Recent obsessions
AI Integration at Scale — Pioneering GenAI workflows (ChatGPT, GitHub Copilot, Cursor) across enterprise platforms, reducing deployment time by 60% and onboarding by 50% while balancing innovation with governance.
Product Operating Models — Transforming how platform teams work through better frameworks, value measurement, and systematic enablement. I love turning “we should explore AI” into shipped products with measurable ROI.
Growth & Experimentation for DevTools — Designing funnels, instrumentation, and A/B testing programs for developer tools and internal platforms; turning product usage and community signals into roadmap and go-to-market decisions.
Product domains I love
Cloud Platform Engineering & Internal Developer Platforms — Scaled internal developer platform from pilot to 4,600+ weekly active users (92% adoption). Led $200M infrastructure portfolio: 500,000 containers, 50,000 VMs, 8PB storage serving 5,000 engineers with 99.99% reliability.
Observability & Incident Management Products — Building telemetry and incident workflows as products, not just toolchains, to reduce MTTR and major incidents while giving SREs and executives the right signals.
AI-Augmented Workflows — Integrated GenAI tools (ChatGPT, GitHub Copilot, Cursor) across enterprise infrastructure, reducing deployment time by 60% and onboarding by 50%. Built AI-assisted documentation systems cutting planning time from 2 days to 3 hours.
Developer-Centric Educational Platforms — Grew technical content platform from 10M to 22.4M visitors generating $25M in influenced pipeline. Achieved 3x deployment frequency through product-led operations and systematic friction removal.
Influential open source frameworks — Led meaningful influence in observability, database, Kubernetes, and virtualization ecosystems through community-led growth and developer experience optimization.
Community leadership
Communities I’ve built — Co-founded DevRel Collective (2,000+ members). Co-hosted The Geek Whisperers podcast (140 episodes, 100K+ listeners). Designed Opensource.com Correspondent program, CHAOSScast, and Enable Architect. Led community programs for Sensu, Snap, EMC Elect, and Basho. I treat communities as part of the product surface, not a separate marketing channel.
Open source contributions — Led Kubernetes SIG contributor experience. Defined CHAOSS value metrics. See my GitHub contributions for the many sprinkles of PRs I’ve shared across the internet.
Learning communities — Deep in systems thinking: Team Topologies, Wardley Maps, John Cutler. Product management: Melissa Perri, SVPG. Technology: Kubernetes, CNCF, DevOps, Python, Go.
Recent favorites
A few pieces that reflect how I think about platforms, growth, and product management:
When Platform Products Fail – About Maps, Domains, Topologies — Why internal platforms fail and how Wardley Maps, Domain-Driven Design, and Team Topologies help align them.
Platforms as Internal Products — On treating internal platforms as products that reduce cognitive load for stream-aligned teams.
Team Topologies: Map of Content — The exploration of Team Topologies and how I apply it to different domains.
Falling in Love with AI Coding Agents — Reflections on generative AI and how it changes developer workflows.
How to Use Markdown Everywhere
I haven’t always loved plain text syntax. Once I embraced git as the langua franca of IT Operations, I knew that made Markdown required knowledge.
Lessons in Culture from KubeCon 2017
The themes that left me thinking how this community will change our industry.
Dev and Ops Personas for Open Source Documentation
In a previous role, I wore a few different hats throughout my day as a Developer Advocate.
Dev and Ops Personas for Open Source Documentation
In a previous role, I wore a few different hats throughout my day as a Developer Advocate.
I Have a Maiden Name
An exploration of surnames, beliefs and actions. I married my wife on May 29th, 2016.
The Open Source Monitoring Stack at Staples
Snap has led to a collaboration with the Site Reliability Engineering (SRE) team at Staples.
Introduction to ad hoc telemetry with Snap and Grafana
What makes Snap different? That’s the right question to ask and one I answered hundreds of times in the last couple weeks.
What I mean by “Telemetry”
Snap is titled “the open telemetry framework.” I’ve been focused on getting us all comfortable using Snap, but I (rightfully) keep getting asked the bigger question.
We're not all Innovators
This post was originally written in about 2013–it’s tough to read later in life, but has some youthful energy I felt like keeping around
The Guts of Tasks: How Snap Runs
My last post dug into the how-to of running Snap. The steps are worth outlining as we continue to get familiar with the project: