Hey đź‘‹. I’m Matt.
I’m a Director of Product Management and product & growth leader focused on cloud platform engineering, internal developer platforms, observability, and experimentation-driven growth. I specialize in making complex systems delightfully simple for developers—navigating the messy middle between infrastructure, security, and business stakeholders to ship products with measurable impact.
How I can help: Leading product teams to scale AI-augmented developer experiences, design internal platform products, and improve how organizations build, ship, and operate software. Currently open to Director/Principal/Head roles in product, growth, and platform engineering.
Recent obsessions
AI Integration at Scale — Pioneering GenAI workflows (ChatGPT, GitHub Copilot, Cursor) across enterprise platforms, reducing deployment time by 60% and onboarding by 50% while balancing innovation with governance.
Product Operating Models — Transforming how platform teams work through better frameworks, value measurement, and systematic enablement. I love turning “we should explore AI” into shipped products with measurable ROI.
Growth & Experimentation for DevTools — Designing funnels, instrumentation, and A/B testing programs for developer tools and internal platforms; turning product usage and community signals into roadmap and go-to-market decisions.
Product domains I love
Cloud Platform Engineering & Internal Developer Platforms — Scaled internal developer platform from pilot to 4,600+ weekly active users (92% adoption). Led $200M infrastructure portfolio: 500,000 containers, 50,000 VMs, 8PB storage serving 5,000 engineers with 99.99% reliability.
Observability & Incident Management Products — Building telemetry and incident workflows as products, not just toolchains, to reduce MTTR and major incidents while giving SREs and executives the right signals.
AI-Augmented Workflows — Integrated GenAI tools (ChatGPT, GitHub Copilot, Cursor) across enterprise infrastructure, reducing deployment time by 60% and onboarding by 50%. Built AI-assisted documentation systems cutting planning time from 2 days to 3 hours.
Developer-Centric Educational Platforms — Grew technical content platform from 10M to 22.4M visitors generating $25M in influenced pipeline. Achieved 3x deployment frequency through product-led operations and systematic friction removal.
Influential open source frameworks — Led meaningful influence in observability, database, Kubernetes, and virtualization ecosystems through community-led growth and developer experience optimization.
Community leadership
Communities I’ve built — Co-founded DevRel Collective (2,000+ members). Co-hosted The Geek Whisperers podcast (140 episodes, 100K+ listeners). Designed Opensource.com Correspondent program, CHAOSScast, and Enable Architect. Led community programs for Sensu, Snap, EMC Elect, and Basho. I treat communities as part of the product surface, not a separate marketing channel.
Open source contributions — Led Kubernetes SIG contributor experience. Defined CHAOSS value metrics. See my GitHub contributions for the many sprinkles of PRs I’ve shared across the internet.
Learning communities — Deep in systems thinking: Team Topologies, Wardley Maps, John Cutler. Product management: Melissa Perri, SVPG. Technology: Kubernetes, CNCF, DevOps, Python, Go.
Recent favorites
A few pieces that reflect how I think about platforms, growth, and product management:
When Platform Products Fail – About Maps, Domains, Topologies — Why internal platforms fail and how Wardley Maps, Domain-Driven Design, and Team Topologies help align them.
Platforms as Internal Products — On treating internal platforms as products that reduce cognitive load for stream-aligned teams.
Team Topologies: Map of Content — The exploration of Team Topologies and how I apply it to different domains.
Falling in Love with AI Coding Agents — Reflections on generative AI and how it changes developer workflows.
Snap’s first GUI is Grafana!
Snap has been a beautiful CLI-based tool for 4 months now.
My How-to for the Snap Telemetry Framework
Updated November 30th, 2016 Today was the announcement that Snap reached a 1.
10 Job Titles and Why You Might Like Them (Or Won't)
A note: This post was created on a previous domain and migrated in 2018
More on Mesos, Marketing, and Making a Name for Yourself
To my Operations Engineers; a few pieces of unsolicited advice:
The Art of Measuring The Wrong Things - Finding Balance in Metrics
“The minute we choose to measure something, we are essentially choosing to aspire to it.
3 Resources to Learn (More) about GitHub Commits
A note: This post was created on a previous domain and migrated in 2018{: style=“color:gray; font-size: 80%; text-align: center;”}
What two communities taught me about my expectations for community
A note: This post was created on a previous domain and migrated in 2018{: style=“color:gray; font-size: 80%; text-align: center;”}
On Explorers Villager and Towns Planners of Simon Wardley
_Note: When I first learned this theory, it was called by another name.
The Impact of Mistaken Sales Cycles — An Analysis of Yelp
“You shouldn’t use Yelp,” told a new friend of mine. “Their sales model is extortion that bullies local businesses.
My Latest Obsession: Admins becoming Developers
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