Talks
I love sharing and growing as a public speaker. Recent talks center around the human aspects of open source software contribution, though my favorite to date is on the data side of Community programs. Please reach out if you’d like to have me as a featured speaker. My speaker biography is here.
Favorites
Here are some personal favorites throughout the years.
KubeCon
One of the main ways I coped with being away from in-person events was by stepping up my contribution to the Kubernetes community. That week-over-week showing up grew into us forming a subgroup to the SIG Contributor Experience where we bring Marketing expertise to the upstream project. It also resulted in an opportunity to share that vision at KubeCon NA on the maintainer track.
State of the Source
I was proud to be able to speak at the first conference hosted by the Open Source Initiative (OSI), who do such great work to support the open source ecosystem.
This talk was an update to my vision on communication channels, acknowledging IRC is not where future contributors will be lingering for most open source projects. It includes communication maps with the ideas around linking sync, async, in-person, and news events into a complete communication vision.
Slides are available here:
FOSDEM
I checked a career goal checkbox with my first talk at this internationally-reknown show. It was my first draft of explaining the importance of accepting open source contributors no matter where they come from and what tools they are comfortable using. To do that, we need to stop defaulting to IRC as the primary communication channel and shift toward beautiful and simple asynchronous options.
Excellent talk, @mbbroberg! Slides: https://t.co/QsDiU1bcL9#FOSDEM2020
— julia ferraioli (@juliaferraioli) February 2, 2020
I enjoyed the reception—in favor and against—as I find a way to advocate for inclusivity and acceptance that open source is not reserved for those who use any single platform.
CHAOSScon
In a revision to the metric talk from ATO, I focus in on the importance of comparison to make an effective argument for communities.
I knew it! Stickers are 76x more valuable than content 🏆🥇 @mbbroberg #CHAOSScon pic.twitter.com/piHC2d2K87
— Josh Dzielak @ FOSDEM 👨💻🇧🇪 (@dzello) January 31, 2020
The updated version is here:
All Things Open
The metrics behind Community and DevRel programs continues to be a curiosity of mine. Our field has seemed to define the internal improvement mentrics quite effectively, yet struggles to provide external business value to those who aren’t deep “in it.”
All models are wrong - ask these questions. @mbbroberg #AllThingsOpen pic.twitter.com/cGky0er8HK
— Jeff Mackanic (@mackanic) October 14, 2019
I’m proudest of the use of an analogy: that our use of data is similar to behaviorist psychology, which can provide incentive but has no explanation for human experience. An effective metric is like Gestalt psychology, where the whole is more than the sum of its parts.
VTUG
I had the honor of keynoting the final Virtualization Technology User Group, which was the first community event I ever volunteered at. I was given the “tough love” spot where I was asked to make people think about what they need to learn to build there careers beyond virtualization. From the feedback received, I succeeded with Cloud, DevOps, Coding, and other Sysadmin fads.
First keynote of the last @NE_VTUG , and @mbbroberg is killing it. #VTUG pic.twitter.com/ql4ACHU3nd
— Kanji Bates (@kanjibates) July 18, 2019
A big thanks to Chris Williams for the invitation.
REdeploy
The incredible duo of Mary Thengvall and J. Paul Reed put together the first conference dedicated to Resilience Engineering. It was an honor to share a story of our resilient community at Sensu and to speak on personal resiliency as learned by some recent events. Sign up at the event website to hear about future shows. Huge thanks to Jessica Kerr for her live annotation of the talk.
Resilience is not persistence, staying the same.
— Jessica Kerr (@jessitron) August 17, 2018
Resilience is giving yourself permission to stop, or to change, as the new situation warrants.
~ @mbbroberg #REdeployConf pic.twitter.com/XFIIrV9HP5
Original slides are here:
Monitorama
I had the spontaneous and incredible opportunity to present a lightning talk at Monitorama 2018 in Portland, OR. The title of this one is Recruiting Open Source Contributors: a lesson from Benjamin Franklin because of my love for the psychological phenomenon that is the Benjamin Franklin Effect. In it I hit home the power of asking for help along with some of the ways GitHub makes asking easier to do.
"We are surprisingly simple creatures that use weak heuristics to figure things out" @mbbroberg #monitorama @sensu pic.twitter.com/S6BLCEU2qG
— Andrew Rodgers (@acedrew) June 5, 2018
Original slides are here:
Open Source 101
In “Don’t Go It Alone: Recruiting Contributors,” I give a 40 minute bootcamp in GitHub practices that lead to contribution to open source projects. This show was particularly fun since it hit the cross section of professionals and college students learning open source. It also gave me an opportunity to share the tactics, technological and psychological, to make recruiting contribution easier for everyone involved. Keep an eye on Open Source 101 - it’s a great way to give back to our community.
Handling @github notifications is a bear for me. Thank you, @mbbroberg for helping us out with that one. #OpenSource101 pic.twitter.com/IPDARQyrcv
— Chris Short (@ChrisShort) February 17, 2018
Slides for this one are here:
Community Leadership Summit
Keynoting at Community Leadership Summit was truly a joy. I’ve had this story of how Community’s value is less obvious compared to other departments for some time, and this event gave me the opportunity to express it to an audience that needs to hear it. Understanding the way each of us choose to position our community’s value through metrics is the difference between a well-funded program and an inevitable reorg. One of my favorite points, on baselining the value of stickers as compared to paid advertisements, was caught in this tweet:
ROI on stickers. TLDR stickers good. #CLS17 @mbbroberg pic.twitter.com/XLDXkHKsJh
— Katie McLaughlin ✨ (@glasnt) May 6, 2017
Some of my best slides yet are in the deck, hosted here:
Boston VMware User Group (VMUG)
This keynote answered the question “what do you get when you cross career advice with buzzword bingo?” I went back to my old haunts of Boston to share a story of terminology, evolution of technology, and to make a plea for people to embrace open source to future proof their careers.
Cool breakdown by @mbbroberg around jobs by company type and job visibility as part of the #BosVMUG opening keynote. @MyVMUG @BostonVMUG pic.twitter.com/QEzW7DdqnH
— Andrew Miller (@andriven) October 19, 2017
Slides are on my old Slideshare account: “Where do we go from here?”.
An incomplete list of earlier talks
- “Be The API” Keynote at SLCVMUG 2016
- “Snap Telemetry Framework & Plugin Architecture” at GrafanaCon 2016 in NYC
- “An Introduction to Datacenter Telemetry Using Open Source Tools” at LinuxCon + ContainerCon North America 2016
- “My Cloud Makes Pretty Pictures” (Sponsored) Keynote at Velocity 2016
- “Stop Thinking You’re Smarter Than Code” Ignite at Velocity 2016
- (Sponsored) Keynote at CoreOS Fest 2015 (followed by The New Stack pancake breakfast)
- “Navigating Unstructured Data - Availability vs. Analytics in NoSQL” at GOTO;Chicago 2015
- Other 2015 events: Nginx Summit, QCon, Big Data TechCon, OSCON BOF
- “Storage Workload Generation” at the vBrownBag VMworld 2014
- “Implementing Gamification at EMC” at GSummit 2012
- “High Availability Architectures for VNXe” at EMC World 2012 (my first public talk 😅)
- and many DevOps, VMware, Spiceworks, Basho, and other types of meetups.
Speaker profile
Events require brief profiles about speakers. Here’s my default for when those requests come in.
Image
You can download this picture of me for any event pages.
Profile
Matthew is currently the Director of Product Management for Production Engineering at Target scaling systems and psychological safety. He specializes in designing software portfolios that benefit from open and inner source practices.
// Optional for longer profiles
Matthew has been a maintainer for Kubernetes and CHAOSS communities, a serial podcaster best known for the Geek Whisperers podcast, and co-built the the DevRel Collective.